Green Essence

For this project, I asked Copilot to write me a brief for a marketing campaign.

The background it gave me was:

We’re introducing a new line of eco-friendly products called “Green Essence.” These products range from reusable bags to biodegradable utensils. The goal is to create a captivating launch poster that highlights the environmental benefits and elegance of the product line. The target audience are eco-conscious consumers aged 18-45, who prioritize sustainability and are inclined towards aesthetically pleasing, minimalist designs.

It asked me to deliver a few deliverables:

• Poster (Digital): A4 size, 300 DPI, CMYK
• Social Media Teasers: 1080×1080 pixels for Instagram, 1200×628 pixels for Facebook

Design elements:

• Color Palette: Earth tones (greens, browns, and neutral shades)
• Imagery: High-quality photos of the products, preferably with natural backgrounds (plants, wood, etc.)
• Typography: Elegant, modern fonts that are easy to read
• Graphics: Subtle use of eco-friendly symbols (e.g., recycling, leaves)

To include:

• Product Images: Feature at least three different products from the line.
• Call to Action: “Available now at all major retailers and online. Visit http://www.greenessence.com”